Sponsorships Overview
StreamElements Sponsorships connects you with brand partners for paid campaigns — promoting a game or product as part of your regular content.
Getting invited
Section titled “Getting invited”Invitations are automated, based on factors including:
- Language and location — relevance to the campaign’s target region; your language may matter more than your location.
- Channel activity and viewership — consistent streaming and engagement. There’s no minimum concurrent viewer requirement.
- Brand safety — your most-played game genres need to fit the brand’s intended audience.
- Terms of Service compliance — past violations count against you.
- Past sponsorship results and campaign preferences — including previous rejections and a cooldown period after running a campaign, to avoid audience fatigue.
There’s no way to request an invite directly — you can’t speed this up beyond working on these factors. If you’re eligible but don’t see any offers, or an offer you wanted has run out of spots, use Notify Me on the Sponsorships page to register interest — this doesn’t guarantee an offer, but flags you for the next one. If offers have slowed or stopped, it likely means your metrics or activity have changed — focus on consistency, content quality, and audience engagement to improve your standing over time.
Exploring your offers
Section titled “Exploring your offers”The Sponsorships page (under Revenue in your dashboard) lists your campaigns across three tabs: Open & Active, Completed, and Expired & Rejected. Each offer shows the game, deployment type, and key features — select Learn More to see estimated earnings and requirements before deciding.
If a campaign isn’t for you, decline it with No Thanks and leave feedback. Otherwise, Get Started takes you to the campaign’s Overview screen, with tabs for your current status, Setup, a campaign-specific FAQ, Tips for Success, and Pre-Stream Setup (a step checklist to complete before you can go live with the campaign).
Participating
Section titled “Participating”Each campaign has its own goals and requirements — read them fully before starting, since maximizing earnings depends on it. Participation is usually built around a type of campaign:
- Gaming campaigns — promote a game and drive new players.
- Non-gaming campaigns — promote a product or service; see Subscription-Based Campaigns for an example (HelloFresh, Factor75).
Some campaigns also offer optional targets for extra pay — see Optional Bonus Goals — or let you get reimbursed for an in-game purchase — see In-Game Budget Goal.
Twitch is the primary platform for campaign goals, but you can share your campaign link on YouTube, TikTok, Kick, Instagram, or Discord too.
Most campaigns need at least one valid event to qualify for payment, as long as mandatory tasks (like using the branded overlay) are met. Generally, a valid event means:
- The participant is genuinely new — never installed the game or subscribed to the service before.
- They used your unique link, code, or QR code without issues (ad blockers can interfere with landing pages).
- For PC games, the downloaded file name wasn’t changed.
- For mobile games, the app was downloaded from the app store after clicking your campaign link — emulators don’t count, only real devices.
- No duplicate accounts or devices from the same IP address — these get flagged as abusive.
Campaigns should run their full duration — ending one early can reduce engagement, affect your payout eligibility, and impact future sponsorship opportunities. StreamElements can’t help with in-game technical issues; contact the game’s own support for those.
Can I use a PC version of a mobile-only campaign? Use the mobile version instead, or an emulator like Bluestacks or NoxPlayer.
What happens if a campaign is flagged as abusive? If a high number of invalid events are detected, payment for the campaign may be revoked entirely, alongside the usual per-event adjustments.